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Customer-Satisfaction and Market Research

Attitude and Opinion Surveys
Managed all aspects of the corporate opinion survey of a large financial services firm, including a census of over 35,000 employees. Directed all phases of survey development, logistics, administration, analysis, reporting, feedback training, follow-up, evaluation, presentation of findings, and action planning.

Service Measurement
Developed and implemented comprehensive national market research strategy for a high-technology start-up venture. Includes development of system to gauge customer reaction to new unfamiliar product offerings, as well as ongoing monitoring of customer acceptance and usage.

Consumer Behavior
Developed and implemented comprehensive national market research strategy for a high-technology start-up venture. Includes development of system to gauge customer reaction to new unfamiliar product offerings, as well as ongoing monitoring of customer acceptance and usage.
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